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Both volumes first UK editions with full number lines
elliptical
98 photographic plates from the author's originals (in pagination)
with printed binder's signature
panels of which are clean and uncreased although there is some rubbing to the head of the spine and the fold of the fore-edge
Marketing Research : Text and Cases kuitca Both volumes first UK editionsHomewood Illinois: Richard D Irwin Inc, 1964. Revised edition. Hardback in the dust jacket. (xvi), 791 pages. A clean and tight copy, no faults. NB: AS THIS IS VERY HEAVY BOOK AN EXTRA POSTAGE CHARGE WILL APPLY
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