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ISBN10: 0071776168
It was published as Chha Mana atha guntha in the literary monthly Utkal Sahitya between 1897-99
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He has over 30 refereed publications in premier refereed academic journals
and here I am
Brand Leadership: Building Assets in an Information Economy BISAC-LAN010000 ISBN10: 0071776168A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand equity movement, Aaker now prepares managers for the next level of the brand revolution brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the
